Wisconsin specialty crop growers and winery/agri-tourism operators are encouraged to attend the Wisconsin Fresh Fruit & Vegetable Conference (WFFVC) being held January 29 - 31, 2023, at the Kalahari Resort in Wisconsin Dells.

The WFFVC offers 7 educational tracks for apple, berry, grape, fresh market vegetable and Christmas Tree growers and agri-tourism and winery operators. In addition to the educational sessions, there is a trade show and networking opportunities.

Over 85 sessions will offer attendees information on production, business strategies, marketing, labor and other topics affecting specialty agriculture operations.  To see specifics on sessions being offered and the speaker line-up, go to https://freshfruitvegetable.org/Complete-Schedule.

The trade show features businesses that provide inputs and services to the growers and businesses involved in the Conference.  To see our exhibitor lineup go to https://freshfruitvegetable.org/Exhibitors.  Exhibitors are encouraged to sign-up as soon as possible as space is limited.

Attendees have access to a special rate at the Kalahari.  The $119 room rate includes waterpark passes for up to 4 people.  Resort fees are not charged to attendees registering thru the Conference.  To receive these rates attendees must register before December 25th.

The goal of the associations sponsoring the conference is to provide pertinent information that will help attendees be successful in their operations.  Also, the conference provides an opportunity for networking between growers and business operators to build relationships that can be beneficial to both parties.  

"A sense of cooperation and building better together permeates the event," says Conference Coordinator, Anna Maenner.  "Whether your new to the specialty agriculture industry or a veteran, there's opportunities to learn and network."

In an effort to allow as many attendees as possible to participate, the WFFVC continues to be value-priced.  Registration for the Conference is just $85 per person.  Register today at https://freshfruitvegetable.org/ or call 920-478-4277 for more information.